People's Postcode Lottery Launches Largest Multi-Channel Christmas Campaign
People’s Postcode Lottery returned to snowy streets this Christmas with its biggest multi-channel campaign to date. The in-house production, directed by Vince Peone through The Gate+, features festive TV ads starring Davina McCall, Emma Willis, and Mike Wedderburn.
Star-Studded Festive Advert
The advertisement highlights the brand’s record prize pot of £38.2 million. Fred Sirieix makes a striking entrance by skydiving from the lottery’s iconic red blimp, posing the question:
“Could your door be the winning one?”
He urges viewers to register before midnight on Sunday, 30 November.
Broadcast and Media Campaign Highlights
- The campaign peaks the weekend before the registration deadline, featuring hijacked continuity segments with voiceover messages around popular shows like Gogglebox and I’m A Celebrity on ITV and Channel 4.
- Extending beyond TV, People’s Postcode Lottery partnered with Goalhanger Podcasts, integrating the campaign into The Rest Is podcast series.
- This partnership includes a takeover week with branded segments and episodes featuring hosts asking listeners:
“Is your door in the draw?”
Additional campaign activity runs across radio, outdoor advertising, and digital platforms, all coordinated by the7stars alongside the lottery’s in-house media team.
Author's Summary
People’s Postcode Lottery’s largest-ever festive campaign combines TV, podcasts, and outdoor media to highlight a £38.2 million prize and encourage sign-ups before the deadline.