MotoGP: Richard Coleman to Lead Tech3 Team in 2026
After more than thirty years under Hervé Poncharal's leadership, the French Tech3 team is entering a new era with Richard Coleman appointed as team manager starting in 2026. Although not widely known to the general MotoGP audience, Coleman brings a strong motorsport background and fresh perspective from both engineering and business management.
Richard Coleman's Motorsport Journey
Born in 1987, British Richard Coleman began his career early as an apprentice engineer with the Mitsubishi team in the World Rally Championship (WRC). He later joined Chevrolet in the World Touring Car Championship (WTCC), gaining hands-on technical experience that gave him a thorough understanding of competitive racing.
Entrepreneurial and Management Achievements
- Coleman founded Bamboo Engineering, notable in WTCC competition.
- Worked with teams across Formula 3, Endurance, and GT Asia racing categories.
- Established Mayfield Sports Management in 2014, based at Silverstone, focusing on sports management, marketing, and sponsorship.
"Under his leadership, MSM negotiated over $150 million in sponsorship deals in motorsports, football, and cycling."
Coleman’s profile blends engineering expertise with strategic business acumen, signaling significant transformations ahead for Tech3 and MotoGP.
Author's summary: Richard Coleman’s appointment as Tech3 team manager marks a shift toward innovative leadership, combining deep technical knowledge with robust sports business experience.