ProCook Unveils New Store Concept in Birmingham
ProCook has opened a new concept store at Birmingham Bullring, its third location in Birmingham and first in the city centre.
The new store is part of ProCook's plan to grow its presence in key retail destinations, including the UK's busiest shopping centres. Four more new-format stores are scheduled to open before Christmas.
The retailer currently has 70 shops across the UK and aims to reach 100 in the medium term. The new format provides an inspirational and premium experience with improved product category zoning and new product demo areas.
ProCook looks to showcase more of its growing ranges.
Author's summary: ProCook opens new concept store in Birmingham.
- Location: Birmingham Bullring
- Number of stores in Birmingham: 3
- Total number of stores in the UK: 70
- Target number of stores: 100
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