How to Frame a More Hopeful Story About Climate Change at COP30
Whether reporting from Belém or elsewhere, use these key messages and story frames to share a compelling narrative during COP30. A fresh collection of Climate Visuals photos highlights the causes and effects of black carbon in Brazil, serving as a powerful reminder amid the climate talks.
Accurate storytelling is essential to explain the role of COP, its importance, and current public sentiments about climate and nature. Your narrative can also emphasize the progress the UK has already made in tackling climate change and the potential to build on this in the coming years.
This COP must outline a clear path toward cleaner air, affordable and reliable energy, and warmer homes, with governments playing a leading role in guiding this journey.
Economic and Technological Progress
- Net zero sectors in the UK are growing three times faster than the broader economy.
- Costs for clean technologies are steadily declining.
- New innovations are accelerating the green transition, making it more affordable every day.
- Investing in these technologies offers a significant opportunity to create new jobs and lead the clean energy economy.
Storytelling Recommendations for COP30
Based on the latest insights, here are three suggested ways to frame discussions at COP30. Whenever possible, enrich these points with personal stories—either your own or case studies that illustrate the broader impact.
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This reminder highlights the importance of keeping communication tools up to date to ensure effective storytelling.
Summary
Communicating COP30 through hopeful, fact-based narratives highlighting UK progress and technology advances can inspire global commitment and public understanding.
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