We highlight five top perfumers who have crafted iconic fragrances for the world’s leading luxury brands. Known as noses, perfumers, or creators of unseen scent trails, these artists were once behind-the-scenes magicians shaping olfactory experiences that captivate our senses and imaginations. Today, many have emerged as celebrated figures in the beauty industry, composing invisible notes that evoke emotions, transform perceptions, and express identity.
French perfumer Laurent joined Cartier in 2005 as the maison’s in-house creator, already with a celebrated reputation. She has since produced acclaimed fragrances like Baiser Volé and established Cartier’s standing in haute parfumerie. In November, a refillable version of her major success, La Panthère Elixir, was introduced.
“Creating timeless pieces is important. It is much more difficult than following big trends, which everybody knows how to do. After that, what’s really important is audacity. You can be timeless without being unique. At Cartier, we must always bring something new that renews perfumery a little – something that speaks to the era we are living in.”
Laurent emphasizes the need to balance timelessness with innovation, pushing boundaries while honoring tradition in fragrance creation.
Summary: Master perfumers like Laurent drive fragrance innovation by blending timeless elegance with daring creativity, crafting scents that define luxury brands and resonate with modern times.