9 Wicked-Themed Food And Drink Collabs For Your Watch Party
Correction 11/5/25: A previous version of this article listed the Absolut-ly Wicked For Good Cocktail Kit at $27.99; the correct price is $24.99.
Few films in recent years have captured global attention quite like the 2024 release of “Wicked”, which made its long-awaited leap from Broadway to the big screen after more than two decades of success on stage. The movie shattered several box office records and rekindled a love for its iconic story and characters.
With the 2025 sequel, “Wicked: For Good”, set to hit theaters on November 21, excitement continues to build. The film has already sparked numerous brand collaborations, most of them food and drink tie-ins that allow fans to bring a touch of Oz into their own kitchens—from cake mixes and gourmet chocolates to themed cocktail kits.
“Wicked broke several records in theaters, and while the 2025 sequel, ‘Wicked: For Good,’ is still a few weeks away, it has already amassed countless collab deals with popular brands.”
Fans have eagerly embraced these “Wicked”-inspired creations, turning viewing parties into full theatrical experiences. Whether you’re rewatching the first film before the sequel premiere or planning a themed afterparty, these products are designed to set the perfect atmosphere.
Betty Crocker’s Wicked Cupcake Kit
Among the standout collaborations, Betty Crocker introduces a special cupcake kit for “Wicked” fans. Known for its affordable and trusted baking mixes, the brand offers an easy and festive way to add a bit of emerald magic to your movie night.
Other brands have followed suit, offering limited-edition items that delight both the taste buds and the imagination, blending culinary fun with the musical’s enchanting spirit.
Author’s Summary: The “Wicked” phenomenon extends beyond theaters with creative brand collaborations, allowing fans to celebrate the new film through themed treats and drinks.