Who was the viral

Michael Willis Heard, TikTok Creator Behind "Yes King" Meme, Passes Away

Michael Willis Heard, known for the viral "Yes King" meme, has died. His daughter, Mykel Crumbie, confirmed his passing in a heartfelt Facebook post featuring throwback photos of them together.

Online Presence and Impact

Using the TikTok handle @loveandlighttv, Heard was from Elyria, Ohio. He became widely recognized for motivational phrases like "Yes King" and "Love Yourself," which defined his social media persona. His Instagram had over 38,000 followers, and his YouTube channel of the same name boasted more than 11,000 subscribers.

"Yes King" became a viral catchphrase after a clip of Heard saying it was widely shared on TikTok, inspiring numerous memes.

Personal Life and Advocacy

Heard openly identified as pansexual and polyamorous, as noted in his Instagram bio. He provided advice on relationships, lifestyle, and sexual wellness, earning praise for blending humor with motivational and wise messages.

Podcast Appearance

On episode 11 of the podcast Kingz in Konversation, Heard answered 21 questions alongside his co-hosts. When asked about his greatest accomplishment, he proudly named his daughter Mykel, then 18, who was preparing to enter nursing school.

"My greatest accomplishment is my daughter, Mykel."

Summary: Michael Willis Heard inspired thousands with his viral "Yes King" phrase and motivational content, leaving a lasting legacy through his online presence and personal wisdom.

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Soap Central Soap Central — 2025-11-10