Canada Soccer and Infinity Announce Music Ambassadors
A diverse group of renowned Canadian artists including Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead have united for a unique musical project led by Grammy-winning producer Boi-1da.
Perfect Pitch Project Overview
Executive producer Boi-1da has developed Perfect Pitch over several months, blending various genres, cultures, and communities to mirror Canada’s rich diversity. The upcoming album, planned for release before next summer’s FIFA World Cup, will feature original songs, re-imagined tracks, and special collaborations with some of Canada’s top artists.
Partnership and Purpose
Infinity & will drive cross-promotion and activations across international entertainment and cultural platforms, aiming to extend Canada Soccer’s brand reach beyond sports while also supporting the Canada Soccer Foundation.
Perfect Pitch is a philanthropic initiative that will benefit the Canada Soccer Foundation, supporting programs that empower youth, remove barriers to participation, and strengthen Canada’s National Teams on the world stage.
Future Plans
Canada Soccer and Infinity plan to reveal more artists, song releases, and activation activities in the upcoming months.
About Infinity
Based in Toronto and operating globally, Infinity is a full-service music and entertainment company specializing in project management, record labels, talent management, and strategic partnerships. They collaborate with artists, brands, and organizations to realize creative visions and achieve impactful results worldwide.
Author's summary: Perfect Pitch unites top Canadian musicians under Boi-1da, blending culture and philanthropy to support youth soccer and promote Canada’s diverse artistic talent on a global stage.