Banijay Acquires Majority Stake in Creator Firm Werktitel
Banijay Benelux has expanded its portfolio by taking a majority stake in Werktitel, a Netherlands-based company founded by Bob ten Berge, David Mol, and Timo Verbruggen.
Werktitel develops concepts for online creators, brands, and producers, including IP and content development, live and theatre productions, and live experience marketing and publishing. The company also supports creators in creative growth, market positioning, and business development.
Sandra Hilster, chief executive at Banijay Benelux, said: “With the addition of Werktitel, we’re taking a major step forward within the creator economy.
The deal aims to tap into the growth of the creator economy.
Author's summary: Banijay buys into Werktitel.