Students specializing in the production of "mega events" got an eye-popping, behind-the-scenes experience at the largest trade show for the global meetings, events and incentive travel industry.
Imagine rows of booths stretching across a convention floor the size of 10 football fields, each one buzzing with conversations as partnerships are built on the spot. Towering LED walls pulse with vibrant colors, a harpist welcomes visitors at Ireland's booth and the event planning company Encore invites attendees to board its "train" en route to a special experience.
Welcome to IMEX America 2025, the country's largest trade show for the meetings and events industry, and one of the secrets behind the glitz of Las Vegas. This was far from your typical student field trip. Alongside nine other students from FIU's Chaplin School of Hospitality & Tourism Management, I had the unique chance to go behind the scenes of an industry projected to grow to $2.
one of the secrets behind the glitz of Las Vegas
Author's summary: Students experience Las Vegas hospitality.