Reimagining Nail Care: Turning Self-Care Into an Engine for Equity
Tony Tjan, leader of MiniLuxe, a purpose-driven beauty brand, shares his insights on pioneering clean, ethical, and empowering nail care.
MiniLuxe is part of Observer's Expert Insights series, where industry leaders share their experiences and deliver clarity on industry issues.
About MiniLuxe
MiniLuxe is redefining luxury in the nail care industry, focusing on clean, ethical, and empowering practices from the inside out.
- Founded over 15 years ago to professionalize nail care
- A case study in using design, technology, and purpose to elevate everyday rituals into meaningful self-care acts
Turning self-care into an engine for equity
Author's summary: Redefining nail care with a focus on equity.
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