Study: Blended Proteins Could Appeal to Asian Consumers Who Are Uninterested in Fully Plant-Based Meat - vegconomist - the vegan business magazine

Study on Blended Proteins in the Asia-Pacific Region

A new analysis by GFI APAC and NECTAR examines the sensory performance of blended proteins in the Asia-Pacific region.

The results show that blended proteins could appeal to consumers uninterested in fully plant-based meat alternatives, with 22% of consumers willing to buy blended products, compared to 16% for plant-based meat.

A blended chicken mince product was rated higher than its fully animal-based counterpart in taste tests, and several blended products were within 0.5 points of their conventional animal-based equivalents on a seven-point liking scale.

Blended products have the potential to outperform 100% animal meat with further R&D.

Author's summary: Blended proteins may appeal to Asian consumers.

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vegconomist vegconomist — 2025-11-04

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