Contextual Advertising Enters the Big Brother House
Paramount Australia & New Zealand has unveiled its fully integrated Contextual Advertising Suite, marking another step in its Connected TV innovation. The suite now includes "Own the Moment" and "Contextual Ads in Big Brother," powered by KERV.ai’s scene-level data analysis and FreeWheel’s video ad technology.
This launch completes Paramount’s offering alongside "Pause to Shop," giving advertisers tools to connect content with ad relevance in real time as the action unfolds. The company aims to enhance engagement by merging premium entertainment with precision targeting.
“Advertisers have always understood the power of premium content – now we’re giving them unprecedented precision in how they harness it,” said Rod Prosser, Chief Sales Officer, Paramount Australia.
“By combining advanced technology with the power of content, we deliver meaningful, measurable connections between brands and audiences. We’re proud to be setting the pace globally in contextual advertising on Connected TV.”
Di Ho, National Digital Sales Director, emphasized that contextual advertising driven by technology is no longer a future vision but a present reality, with Paramount leading the transformation.
Author Summary
Paramount Australia strengthens its lead in CTV by launching advanced contextual tools that merge technology, content, and precise audience engagement.