Fred Sirieix Stars in People’s Postcode Lottery Christmas Campaign
People’s Postcode Lottery launched its biggest multi-channel Christmas campaign, featuring a festive TV ad directed by Vince Peone through The Gate. The campaign stars Davina McCall, Emma Willis, and Mike Wedderburn spreading seasonal cheer and announcing the brand’s largest-ever prize pot of £38.2 million.
Dramatic Skydive Entrance
Fred Sirieix makes a memorable entrance by skydiving from the famous red blimp, asking viewers,
“Could your door be the winning one?”He also encourages people to sign up before midnight on Sunday, 30 November.
Broadcast and Audio Strategy
The campaign escalates in intensity during the weekend before the sign-up deadline, with the lottery brand taking over broadcaster continuity segments. Voiceover messages introduce and conclude popular ITV and Channel 4 shows like Gogglebox and I'm A Celebrity.
Extending Campaign Reach
To increase audience engagement beyond television, People’s Postcode Lottery partnered with Goalhanger Podcasts to promote the campaign through the popular The Rest Is series.
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