Claudia Sheinbaum, the Trending President
The first woman to govern Mexico has become a viral sensation on social media, especially among teenagers sharing memes, songs, and costumes inspired by her.
TikTok Sensation
A teenage girl dances to reggaeton, dressed with a presidential sash and a high ponytail, portraying Claudia Sheinbaum— or more precisely, her TikTok version. The video features the president's voice delivering one of her campaign promises:
“We’re going to build more high schools close to people’s homes.”
What started as a joking act among friends quickly exploded in popularity, spreading across thousands of screens and inspiring numerous imitations, memes, songs, and costumes.
About Claudia Sheinbaum
Claudia Sheinbaum Pardo, a scientist and disciplined politician, succeeded Andrés Manuel López Obrador. She is currently a trending figure, not only because of her reported 78% approval rating according to the latest Enkroll survey for EL PAÍS and W Radio but also by going viral in the modern, digital sense.
Origin of the Trend
The viral trend began with a TikTok video made in Guadalajara. Silvana Pardo, a 17-year-old high school student, dressed as Sheinbaum for a school activity wearing a white suit, the presidential sash, and the signature ponytail. Along with friends dressed as historical figures like Miguel Hidalgo, she recorded herself dancing.
“I posted it thinking only my dad and grandma would see it,” Silvana recalls.
This spontaneous video unexpectedly became a nationwide phenomenon.
Summary: Claudia Sheinbaum’s blend of political presence and viral TikTok culture illustrates how modern leaders can connect with younger generations through unexpected digital trends.
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