Sofía Vergara Becomes Skechers’ New Brand Ambassador
Actress Sofía Vergara has partnered with Skechers as their newest brand ambassador. She will lead a global campaign highlighting the Hands-Free Slip-ins Glide-Step styles.
How the Partnership Began
Skechers’ approach to Vergara was unconventional. The actress discovered the brand herself after knee surgery left her seeking supportive footwear. She purchased several pairs before learning her team had already been in discussions with Skechers.
About the Campaign
The new global campaign focuses on celebrating style, versatility, and comfort. It features Skechers’ Hands-Free Slip-ins Glide-Step collection, designed for ease and chic appearance.
Sofía Vergara’s Achievements
- Five Emmy nominations
- Five Golden Globe nominations
- Most recent nomination for Netflix’s series Griselda
- First Latina nominated for Outstanding Lead Actress in a Limited or Anthology Series at the Emmys
Vergara’s Statement on the Partnership
“I don’t do anything unless I believe in it – and I truly believe in Skechers. I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”
Summary: Sofía Vergara’s personal discovery of Skechers led to a natural partnership, blending her style and the brand's comfort in a global campaign featuring the Hands-Free Slip-ins Glide-Step footwear.
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