Nielsen Reveals Indonesia's Biggest Advertisers
Nielsen Ad Intel data shows Indonesia's largest advertisers and fastest-growing ad sectors in H1 2025.
Unilever leads the market, with beverages, smartphones, and food dominating category spend.
Service sectors, including personal services and property ads, more than doubled, signaling renewed consumer confidence.
- Unilever: top advertiser
- Wings and Mayora: follow closely
- Nestlé, Indofood, Ajinomoto Indonesia, Aqua, and Tempo Scan Pacific: major spenders
Author's summary: Nielsen reveals Indonesia's top advertisers and ad categories.