Kim Kardashian has joined the full-bush movement with the launch of "The Ultimate Bush" panties from her intimates label SKIMS.
Pubic hair positivity has been gaining traction on TikTok since a viral post in January, with some stars also showing their support for the look.
SKIMS' merkins make a case for full-bush season.
Although Kardashian's personal preferences are unknown, she has come out in support of the movement with the launch of the "Ultimate Bush" panty on October 14.
Author's summary: Kim Kardashian launches "Ultimate Bush" panties.