Harrogate Spring Water Removes Misleading Claim
Harrogate Spring Water has agreed to stop using the strapline 'since 1571' after the Advertising Standards Authority (ASA) deemed it "likely to mislead" consumers.
The claim referred to the year Harrogate's spring water was first recognized as special by William Slingsby, but the ASA considered it misleading as it implied the company had been in existence since then.
We considered that the presentation of some of these claims were likely to mislead because they gave the impression that the company had been in existence since that time.
Harrogate Spring Water was actually founded in 2002. The company's decision comes after a complaint from the Pinewoods Conservation Group (PCG) to the ASA.
Author's summary: Harrogate Spring Water stops using misleading claim.