New AI Videos Blur the Line Between News and Advertising
A recent short-form video post features an influencer discussing a television news story from California, with authentic-looking images and a CNN logo. However, the video is actually an advertisement for legal services, generated by artificial intelligence.
"California accident victims getting insane payouts,"
the anchor says, above a banner reading "BREAKING NEWS." This blurs the line between newscast and sales pitch, making it difficult to distinguish between the two.
- Personal injury lawyers have long used various methods to advertise, including radio, television, and billboards.
- New AI video tools have made it easier to create convincing advertisements that resemble news stories.
Author's summary: AI-generated videos blur the line between news and ads.