Taylor Thomson: The Revenue Leader Who Refuses to Say It's Not in Salesforce, It Doesn't Exist
Taylor Thomson, Head of Finance at WITHIN, emphasizes the importance of customer relationship management.
I live and die by Salesforce. I am not unique in that way, but I am. I’m the annoying person that’s like if it’s not in Salesforce, it doesn’t exist.His approach to CRM discipline led to $7.6 million in revenue growth. Thomson believes that data hygiene creates a competitive advantage, resulting in comprehensive revenue models and dashboards that drive growth.
- Systematic tracking enables strategic decision-making and operational excellence.
- Operational visibility turned into a growth engine, expanding contracts from $250,000 to $1.8 million.
Author's summary: Taylor Thomson's strict CRM approach drives revenue growth.