The American Professional Classic Collection Showcases Fender's Inner Conflict
Fender's new American Professional Classic collection demonstrates the brand's internal struggle.
Published: 15 Oct 2025, Last Updated: 16 Oct 2025. The author spent a week in Tokyo with Fender at the Fender Experience 2025 event.
I’ve just spent a week in Tokyo with Fender for its Fender Experience 2025 event: an open-to-the-public celebration of music, design, and artistry.
During the event, the author visited the enormous Fender Flagship Tokyo store, noticing the conflict that's an intrinsic part of Fender's identity.
Author's summary: Fender's new collection showcases internal conflict.