Ryman Healthcare has appointed Motion Sickness as its new creative and strategy partner following a competitive pitch process.
The appointment marks a significant step in Ryman’s brand evolution, and for Motion Sickness, an opportunity to bring its distinctive approach to the retirement living sector.
What impressed us most was Motion Sickness’ strategic clarity and creative flair. They quickly grasped the nuanced dynamics of our category, which opened up some genuinely interesting avenues for creative exploration. It’s rare to find a partner who can see both the forest and the trees – and do so with such originality.
According to Damian Sharpley, Acting GM Marketing & Brand, Ryman Healthcare, the company is working with Motion Sickness on a refreshed creative direction as it looks ahead to its next chapter.
Ryman, a trusted name in retirement living and aged care across New Zealand and Australia, is optimistic about the partnership, with a positive start already underway.
Author's summary: Ryman Healthcare appoints Motion Sickness as its new agency partner.