Startup Elavi Focuses on High-Protein Brownies
Better-for-you snack startup Elavi has experienced rapid growth since its DTC origins in 2022, expanding into major retailers like Costco and Whole Foods in Southern California.
Despite this success, Elavi has made the counterintuitive decision to revert to DTC from retail, allowing the company to focus on a new SKU with broader appeal.
Sometimes one step back can allow for two steps forward
- Elavi's flagship cashew butters initially caught the attention of Costco in Southern California after their debut in 2022.
- By transitioning the cashew butters back to online-only, the company can focus on its high-protein brownies.
These brownies have attracted attention from both consumers and large retailers, prompting Elavi to prioritize their development.
Author's summary: Elavi shifts focus to high-protein brownies.