The Matcha Phenomenon
Matcha, a Japanese green tea, has become a popular drink among various demographics, evolving from a niche favorite to a universally enjoyed drink.
With its proliferation on the internet, matcha has gone beyond its intended scope, becoming a test of masculinity, a focus of women's health research, and a testament to social media's influence.
When popularized as a matcha latte, the drink became associated with a sweet, creamy flavor and a mostly female consumer base.
Matcha has become a test of masculinity, a focus of women's health research and a testament to the influence of social media.
Author's summary: Matcha's popularity has led to unexpected associations.