Campaign Brief reveals that Dentsu Creative has promoted Zac Pritchard to Executive Creative Director.
Pritchard rejoined the dentsu network in April 2024 as Creative Director, quickly rising to Group Creative Director and now ECD.
After graduating from Charles Sturt University in 2011, Pritchard began his career as a copywriter at The Boiler Room, before taking on roles at Australian Radio Network and Gorilla Communications.
He joined BWM Dentsu in 2014, where he spent two and a half years before moving to Havas. Following 18 months at Havas, Pritchard joined CHE Proximity Sydney, where he co-created the award-winning Velocity Frequent Flyer ‘#Earnbassadors’ campaign.
Author summary: Zac Pritchard promoted to ECD.