VML Wins Pizza Hut
WPP's agencies are focusing on business as usual amidst challenging times. Key players include WPP Media, VML, and Ogilvy.
VML has secured a significant deal with Pizza Hut, a major win for WPP.
When WPP is beset by storm clouds - with the occasional thunderstorm dumping its load - the only thing its agencies can do is get on with business.
WPP Media, typically the biggest profit driver, and its creative agencies, VML and Ogilvy, are crucial to the company's success.
The impact of Cindy Rose's promotion to WPP CEO on WPP Media remains to be seen.
Author's summary: VML wins Pizza Hut deal.