Piyush Pandey: The Advertising Legend Behind "Ab ki baar, Modi Sarkar"
Piyush Pandey, a renowned advertising executive and Padma Shri awardee, passed away on Friday after battling an infection.
Pandey was the mastermind behind prominent marketing campaigns for brands like Fevicol, Cadbury, and Asian Paints.
"Fevicol ka jod toot gaya" (The world lost its glue today)
He is also credited with creating India's most famous political slogan, "Ab ki baar, Modi Sarkar." Initially, Pandey was hesitant to work on this project, but a 20-minute conversation changed his mind.
Prime Minister Narendra Modi said, "Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications."
- Fevicol
- Cadbury
- Asian Paints
Author's summary: Piyush Pandey, a legendary ad executive, passed away, leaving behind a legacy of iconic campaigns.
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