This week, several significant events occurred in the automotive industry. Toyota announced the spin-off of its Century model into a standalone ultra-luxury brand, positioned above Lexus.
Toyota redefines luxury with standalone Century brand debuting this October
The new Century brand is set to debut at the 2025 Japan Mobility Show, previewing Toyota's move into the ultra-luxury market.
Author's summary: Toyota spins off Century into a standalone ultra-luxury brand.