UK-based consumer research business GWI has agreed to integrate with AI company Anthropic's chatbot, Claude.
The agreement allows GWI users to access insights within their chats with Claude, connecting GWI's Model Context Protocol (MCP) to the AI chatbot.
By bringing GWI's data to Claude, we're giving every user instant access to accurate, reliable, trustworthy data.
This integration enables Claude to utilize audience data in its output, prioritizing it over data scraped from other sources.
Author's summary: GWI integrates with Anthropic's AI assistant Claude.