The John Lewis Christmas advert has returned, featuring a memory-laden '90s vinyl in its highly anticipated festive campaign.
The advert focuses on a father and son relationship, a first for the department store's Christmas ad. It shows a surly teenager giving his father a Christmas gift, a favourite track from his youth on '90s vinyl, in an attempt to connect with him.
The ad, created by Saatchi & Saatchi, depicts the father discovering an unopened present with a yellow sticky note marked 'Dad' with a smiley face amidst discarded wrapping.
The teenager seeks to connect with his father by giving him a favourite track from his youth.
Author's summary: John Lewis advert features '90s vinyl gift.