RTL AdAlliance and ORF-Enterprise Partnership
RTL AdAlliance and ORF-Enterprise have entered into an exclusive strategic partnership to expand international sales of Austria's leading public media portfolio.
- The deal makes RTL AdAlliance the global sales partner for ORF.
- International agencies and advertisers will have simplified access to ORF's advertising inventory across TV, radio, digital, and online platforms.
Under the agreement, RTL AdAlliance will represent the advertising offerings of ORF's main television channels (ORF 1, ORF 2, ORF III, and ORF Sport+), radio stations (Hitradio Ö3 and FM4), and online and streaming platforms (ORF.at, ORF ON, and ORF Sound).
These outlets reach a majority of the Austrian population, with ORF 2 achieving an average daily reach of 37.6% in the first half of 2025, and ORF's radio brands reaching 55.8% of Austrians aged ten and above.
Author's summary: RTL AdAlliance partners with ORF-Enterprise to expand international sales.
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