Solving the Case of the Best-Seller Blowback
A store must protect its customers and reputation when a holiday favorite becomes a liability.
Brielle, Merchandise Director for Everette & Row, a fine jewelry retailer, received an urgent email from the manufacturer of the Solara Eternity Band regarding a product recall.
“Urgent: Product Recall Notification”
This scenario is fictional, but designed to mimic real-life business events. The businesses and people mentioned are not actual jewelry businesses or individuals.
Megan Crabtree, founder and CEO of Crabtree Consulting, is a relevant expert in this context.
Author's summary: A product recall threatens a jewelry store's reputation.
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